B.B. King Museum

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  1. Musical Influences

    01:48

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    The narrative shifts to B.B.'s early years. On an interactive table, visitors trace sources of inspiration and influence on B.B.'s lyrics, guitar playing and musical styles. Using photographs,…

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    • Guitar Studio

      02:04

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      In another hands-on experience, we engineered a specially designed Gibson guitar and created a coup de grace virtual visit with B.B. himself. Visitors step into the studio, learn a bit about the 8…

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      • Mashup Mixer

        03:06

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        We situate the blues in today's mash up culture by enabling visitors to be a DJ and create their own unique blend of sounds, dropping guitar riffs and blues phrasing into modern beats. A favorite…

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        • Gospel & Blues

          01:46

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          This experience is inspired by the strumming, singing, stomping, shouting and clapping physicality of the blues and gospel. Like the call and response of the music, we created an improvisational structure…

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          B.B. King Museum

          Unified Field Created by Unified Field PRO

          Born of hardship and hope, the blues is a liberating and sensuous music that possesses a freedom unknown to Western harmony. As a self-expression of black America, the Blues takes a hard look at life, as it travels from the Mississippi Delta, along Route 61, to the North, to white America, and out to the world. Its legacy of sorrow and hope cuts across time, age, geography, gender and race.

          Firmly rooted within the Blues tradition is the innovation of B.B. King. Widely considered one of the most respected blues musicians, B.B. is an icon. Yet we recognized our subject was broader than the icon


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          Born of hardship and hope, the blues is a liberating and sensuous music that possesses a freedom unknown to Western harmony. As a self-expression of black America, the Blues takes a hard look at life, as it travels from the Mississippi Delta, along Route 61, to the North, to white America, and out to the world. Its legacy of sorrow and hope cuts across time, age, geography, gender and race.

          Firmly rooted within the Blues tradition is the innovation of B.B. King. Widely considered one of the most respected blues musicians, B.B. is an icon. Yet we recognized our subject was broader than the icon and his remarkable career. Standing in the Mississippi Delta town, where King once toiled as a sharecropper, we knew we had a chance to inspire, using the transcendent power of music.

          Our story is told in engaging media explorations, demonstrating the connections between regional traditions and world culture, while providing visitors with a personal connection to excellence and creativity. Unified Field is proud to have collaborated with the Museum and its affiliates and with Gallagher & Associates on this amazing project.

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