Super goes in. Superdry taste comes out.

Tom Kuntz directs this visual-effects heavy TVC depicting a hyper-stylised Hahn Super Dry brewery where the "superness" - represented by a series of unorthodox influences - is infused and brewed into the beer at every stage of its creation.

The 60second TVC from Sydney agency Publicis Mojo was shot in LA with director Tom Kuntz, who won an Emmy award for best commercial of the year for his work with Old Spice’s ‘The Man Your Man Could Smell Like’.

While most of the VFX was completed by Eight VFX in California, I put this finishing touches on this commercial in Flame here in Sydney at Cutting Edge. Also completed were a 45', 30', and some 15' versions.

Credits:
Director: Tom Kuntz
Agency: Publicis Mojo Sydney
Executive Creative Director: Micah Walker
Creative Team: Justine Armour, Ruth Bellotti
Agency Producer: Adrian Shapiro
Production: MJZ
Producer: Scott Kaplan
Editor: Gavin Cutler @MacKenzie Cutler
Visual Effects: Eight VFX and Cutting Edge Sydney
Sound Design: Simon Lister @Nylon Studios
Music Supervisor: Karl Richter @Level 2

Please view some of my other work at scottgeersen.com