A review of the Chitika advertising program. Using Chitika together with AdSense can increase your revenue by up to 20 percent. The reason for that is Chitika's innovative method of displaying relevant ads.

Whereas Google AdSense scans the whole content of your website, Chitika scans what the visitor searched for to enter your website. The search string is of course a lot more relevant than the whole content. That's a huge bonus, especially for video or flash sites where AdSense is unable to display relevant ads at all.

Chitika has a large pool of advertisers. I was amazed when Vik showed me that they even have ads for local pizza stores in Brooklyn! Because of that large advertiser pool they can display relevant ads. Relevant ads means more money for both the publisher and the advertiser.