Bates Motel is a show depicting the early years of the infamous Psycho killer Norman Bates. As part of the promotions for the launch campaign on Universal Channel in the UK, a set of teaser spots were created to push the social media promotion around the show and promote the tagline for the campaign, 'Nothing is Normal'.
These spots reference the iconic Bates Motel neon sign and elude to a slightly sinister undertone within the show. This style of graphic was also rolled out into other aspects of the campaign to keep a consistent look and feel across all media including online presence and outdoor digital screens.
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