I Directed/Edited this spot. With the generous help of U.N. Ambassador Andrew Young, 11Alive successfully relaunched its brand to Atlanta. This spot was part of an integrated 360 campaign, which included extended digital collateral I Produced; videos, stills and behind the scenes content that reinforced the message.
Adobe Premiere CS6
Copywriter: Jason Maddox
Director of Photography & Editor: J.R. VanWassenhove
Creative Director: Matt P. Laws, IV
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