Motion graphics in TV idents

As part of the full rebrand of Discovery UK we created a series of expressive stings that allow the channel language to be more distinct and diverse.

We refined the identity to focus on the D and replaced the ‘world’ icon with different concepts. These reflect the many different facets of Discovery content. All the fascinating, action packed, illuminating, surprising things that happen in the world. The initial series of stings are developed to speak to the broad themes that drive the channel.


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