Julie is the Director of Communications at (RED), a brand created to engage business and consumer power in the fight against AIDS in Africa. Julie joined (RED) prior to its launch and was part of the start up team that shaped the business model, introduced the brand in the US and developed the initial brand partnerships. Over the past four years, she has led the companies' communications efforts and helped establish (RED) as one of the most successful cause marketing initiatives in history, delivering more than $160 million to the fight against AIDS in Africa.

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