Creative Boom attended 100% Design at London's Earls Court to meet and greet some of the designers and makers on show there. We were lucky enough to interview founder of YO! Sushi Simon Woodroffe, who was launching his new venture YO! Home at the event.
We also spoke to Jim Biddulph and Tenesha Willoughby of Material Lab, a design resource studio in London; winner of the New Designers 100% Design Award 2012 Hugh Leader-Williams; textile designer Lorna Syson, and Ross Norgate of Young & Norgate. For more information visit 100percentdesign.co.uk.
A special thanks to Adobe, Seveer Media (who provided the motion graphics) and Vimeo.
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