ByDigital

Jose gets "smart" with this five-spot campaign for BBDO Berlin. For our very first co-production with our friends at Film Deluxe, we are very proud to showcase the work of Shilo co-founder and director Jose Gomez for BBDO Berlin and the phenomenal smart vehicles from Daimler AG. Over the past several months, Jose has directed five spots for the smart campaign. The "A Big Idea" campaign ads from BBDO Berlin creative director Ton Hollander and his colleagues focus on the new smart fortwo vehicle that recently arrived at smart center dealerships worldwide. Each spot presents an important quandary many people face, and uses clever copy to position the smart fortwo as the ideal solution. To interest a wide range of viewers within the narratives, the spots' simple style features engaging animated characters coming to life on live-action city walls. At the end of each one, the location-based stop-motion background cinematography finds a smart fortwo.

Project Title: smart fortwo A Big Idea campaign, "For the city"
Spot Length: :30
Debut Date: May 17, 2011
More Info: bit.ly/JGsmart

Client: Daimler AG smart

Advertising Agency: BBDO Berlin GmbH
Creators: T. Bazarkaya, T. Hollander, D. Mously, J. Ringena, W. Schneider, A. Fruscella
Consultants: D. Spakowski, S. Schlosser, J. Oelckers, G. Demir
Agency Executive Producer: Silke Rochow

Co-Production Company: Film Deluxe Berlin
Producers: Stephan Pauly, Katharina Strauss
Executive Producer: Glenn Bernstein

Director: Jose Gomez
Co-Production Company: Shilo
Associate Creative Director: Tom Green
Character Designer: Ken G. Lee
Animation Director: Brian Covalt
Cell Animation: Max Keane, Melvina Wong, Katherine Morris
Compositing: Tom Green, Nathan Davies, Stephanie Corda, Garrett Marks
Compositing Assistants: Gary Jones, Steven Galvez
VFX Artist: Tim Turner
Storyboard Artist: Mark Pacella
Editor: Josh Bodnar
Assistant Editors: Zach Vandlik, Garrett Marks, Chris Halmo
Line Producer: Jeremy Yaches
Development Producer: Sheina Dao
Senior Producer: Hilary Wright
Head of Production: Julie Shevac
Executive Producer: Arthur Portnoy

Finishing Company: Company 3
Flame Artist: Randie Swanberg
Color Correction: Tom Poole, Sean Coleman

Sound Studio: Studio Funk Berlin
Composer: Audioforce Berlin

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j vimeo.com/23930775

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