ByDigital

In the small room, Hooray, an interactive installation, is installed on the wall. There is one bright light source in the middle of the room to make participants’ shadows for interacting with Hooray. In Hooray, 208 human figures in double rows are initially standing up. When participants approach Hooray, the figures individually bow. To accomplish this effect, when the participants’ shadows block light sensors, motors are activated that cause the figures to bow.

Hooray represents a hierarchical (power) relationship in society. When participants get closer to Hooray, their shadows seem like overwhelming small-scaled human figures. Small-scaled human figures bow showing their obedience to the participants. I think our society’s so called democracy is not really a democracy. An individual’s money, power, and reputation are still organized in a hierarchy. We do not live any more in a society, which is set up as a relationship of servant and master, such as a caste or a slavery system. However, the current system is sometimes subtly misguiding people through mass media, policy, or laws because they opt to represent people who have power and influence.

My greatest hope is for my audience to become aware of society’s issues while they appreciate and enjoy the artwork.

Funding: Next Generation Design Leadership Program (Ministry of Knowledge Economy in Korea)
Director: Hye Yeon Nam
Hardware Consultant: Yaesuk Jeong

j vimeo.com/57296001

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