Graphic's land

2013. "SOL Música". Channel branding.

We have found ourselves doing TV channel branding almost exclusively in 2013. Last December we pitched and won not one or two, but four channel rebrandings for Spain’s Chello Multicanal!

Sol Música is the first and only channel to specialize in Spanish Music.

For this channel, we not only produced an identity design package but also packaged all domestic production programs. To top it all off, we did it all in traditional animation.

Stay tuned for the rest of our Spanish Television odyssey. This year is only half-way over and there’s much more to come!

Now you can watch lots of sketches, boards, concepts, storyboards and many more here!:

lumbre.tv/index.php?/projects/view/96-sol-musica

Credits:
Client: Chello Multicanal España

LUMBRE:

Creative Director: Sergio Saleh

Executive Producer: Pablo Encabo

Art Director LUMBRE: Adriana Campos
Art Director: Javier Jauregui

Design and illustration: Federico Dams (Charlie Studio), Rodolfo Melian (Charlie Studio), Javier Jauregui, Leo Campasso, Israel Giampietro, Nacho Malter 

Animation: Federico Dams, Rodolfo Melian, Leo Campasso, Israel Giampietro, Nacho Malter, Dario Becher, Javier Tedin, Matias Poggini
Music: Provided by client
Additional sound design: Emilio Haro, Pablo Paz

Music for this reel: “Y yo que se...” – Tequila! (Thank you, Daniel! ;))

j vimeo.com/70776541

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