Straddling the worlds of design and business, the producer plays a pivotal role in making ideas into realities. Examples of producers exist in industries as diverse as entertainment, real estate, software, toys, and
consumer goods. Regardless of industry, one of the defining characteristics of the producer role is its close working relationship with a creative counterpart, be it a director, architect, software designer, or designer. At
each step along the way, decisions must be made as to whether the concept can support additional cost, or whether compromises to the original vision
must be made. Since each transaction entails value exchange, the producer wields enormous influence when it comes to determining the product or service’s worth in the marketplace. This class will look closely at the
processes and tools used by producers from a range of industries and work toward developing a series of principles that can be used to inform the
development of project plans and roadmaps.
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