This is one of two commercials for a gym in St. Louis. I worked with my client to build and refine the concept, general story, and visuals for these pieces. Then I went to work creating a basic previs to nail down the final shots and flow of the piece. During production I directed both greenscreen shoots and served as VFX supervisor. After production, I created and animated all of the 3D environments and continued to refine the look and feel. I tracked, keyed, and composited each shot into the environments, which was a bit of a back and forth process. The floating graphics were designed and animated by a third party.
Created for Adgination
Directed by: Theodore Horrocks
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