12th - 16th July saw the World Basketball Festival takeover Paris.
Two full-size courts and Two half courts were built inside the Cité International Universitaire in Paris to host the Nike+ T.P Skills challenge, Nike+ dunk contest, basketballs camps, 3-on-3 competition, and several Nike+ basketball experiences. Game On, World.
CLIENT : NIKE
AGENCY : STUDIO WHITE / BLACK no Milk no Sugar
CREATIVE DIRECTOR : Cyril Masson
FILM DIRECTOR : Cyril Masson & Kevin Couliau
PRODUCTION : STUDIO WHITE / BLACK no Milk no Sugar
CAMERA OPERATORS : Kevin Couliau / Ugo Tsvétoukhine / Bachir Benfaida for BLACK.
EDITOR : David Couliau for BLACK
MOTION DESIGNER : Mister Gü for BLACK
COLOR GRADING : Cyril Masson for BLACK
MUSIC : The Work by DE LA SOUL'S Plug1 and Plug2 under exclusive licence for BLACK.
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