This 60-second commercial, destined for the movie theatres, delivers a pure rush of adrenaline.
During a movie, D-BOX technology uses motion codes that are perfectly synchronized to the action on screen allowing moviegoers an incredible immersive experience.
By using the first person perspective during the commercial, moviegoers sitting in conventional movie theatre seats can experience what viewers feel in D-BOX seats.
The production company Experience 7 created this commercial. The crew included Marie-Louise Gariépy, producer, and Jean-Pierre Serra, director, while Fly Studio created the 3D animation, Production Bulles composed the music and Modulations Technicolor was responsible for the sound editing and sound mixing.
The commercial was produced in ten languages and will be played in close to 200 movie theaters in 17 countries worldwide…and that is only the beginning!
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