Client: Sony Ericsson
Design & Direction: Upper First
Production: Upper First
Music: Transfett
Year: 2009

Sony Ericsson gave us an open brief to create a global digital campaign. They wanted to inspire people to start play motion sensor games and drive attention to their digital channels Fun&Downloads and PlayNow Arena where you can buy and download content to your Sony Ericsson phone.

Our ambition was to let the motion sensor take control of your body and make you move. Choreography and dancing by Vidar Maggason was beautifully put together with motion graphics and great 3D created by Andy and Jesper.