Music Videographers


This project is a continuation of 'Digital Analogue' an earlier exploration of the shift from the age of the analogue to that of the digital. '846_Ads' expands this further into the area of print, blending live footage of the Heidelberg in action with instructions found in the machine's manual.

The sound for this was constructed using original samples of the machine that I recorded in the caseroom and then edited to create the illusion of industrial space. In some ways there is a clash between the audio with its industrial connotations and the footage coupled with its digital projection. '846_Ads' is a digital reflection upon an era gone by.


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