Client: Rowan University, Glassboro, NJ
Background: Rowan University wanted to highlight the generosity of some of their largest donors in a unique way and approached us with the idea to tell the story behind the donation or gift.
This video highlights the story behind the gift of an endowed business chair and the university's business school namesake, William G. Rohrer, who was a Chevy salesman, community bank owner and a staple of Southern New Jersey politics for more than 40 years.
With someone who had been so involved in his community for so long, the challenge became choosing which stories to highlight and how best to tell the story that led to the gift in a concise, engaging way and then be able to pivot to how the school is currently benefiting from the generosity of the gift.
This shoot had an additional bit of excitement: during our second day of filming, Aug. 23, 2011, the East Coast earthquake hit, forcing us to abandon our equipment and head outside. We were barred from reentering the building for a day and a half and had to reshoot most of an interview in another location. We were excited to see the earthquake footage that the camera captured, but unfortunately, it just looked like someone had tripped over the tripod.
Rowan aired the video at the investiture ceremony for the new Rohrer business chair and has a copy posed on their site rowan.edu/colleges/business/endowed_chairs/rohrer.cfm.
It was a fun shoot (in spite of the earthquake in the middle) and as a bonus, we got a first hand history lesson.
Shot with a Panasonic HVX-200A and a 1-meter GlideTrack dolly system.
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