Orchid Box - Search Engine Optimization (SEO) services / SEOmoz Whiteboard Friday - The Microsite Mistake
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This week we'll look at an all too common misconception: the idea that building out a microsite to target a particular keyword, and then using that site's strength to link to your primary site is a worthwhile strategy.
In the video Rand discusses issues such as link pop, domain diversity, and strategy while looking at how and why microsites are frequently used ineffectively.
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