Original Storytelling

We spend a moment with Wah Nails founder Sharmadean Reid in her studio in Haggerston, London. On this day she painted modern art masterpieces on nails for an event at the Tate Modern.

Before Sharmadean opened Wah Nails in 2009, ”nail art” was a dirty word within beauty circles, something a bit tacky and ghetto. But Wah Nails helped change the culture of nail design, bringing it to the mainstream. So that it´s now the norm to have cool designs on your nails – it´s a state of mind.


Music by The Elephant - Part2 by Carmine Rendina.

See more films in the series here: vimeo.com/channels/amomentwith

j vimeo.com/81315757

Loading more stuff…

Hmm…it looks like things are taking a while to load. Try again?

Loading videos…