Original Storytelling

Comcast 30 second spot that I shot and edited for THE LITE CHOICE

With over 80 organic flavors, no gluten or corn-syrup, and very low-fat, the frozen treats, including soft-serve and scoopables, from The Lite Choice get parents raving about the healthiness and kids smiling from ear to ear on taste alone. With that last point in mind, we developed a 30-second broadcast commercial for The Lite Choice. After a casting call was set out, kids were lined up out the door for a chance to try the delicious frozen treats and let us grab their initial reactions. In capturing the unabashed honesty of kids, parents were thrilled to find there is a healthy alternative to ice cream and fro-yo.

j vimeo.com/84398742

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