Cincinnati Innovates is an innovation competition that is open to anyone who has an innovation, idea, or invention and has a Greater Cincinnati connection. Ten prizes totaling over $80,000 are awarded to the winners of the competition. Cincinnati Innovates is just one of the many programs, organizations, and events geared towards entrepreneurs in Cincinnati. Cincinnati Innovates asked Seven/Seventy-Nine to create a video for their 2010 awards ceremony to highlight that entrepreneurial landscape. The organizers of the event wanted the audience to be excited about the opportunities available and asked that the creativity and energy level be turned up to 11, if you will.