Art Director : Sylvain Boissy / Audrey Durand / Pixel dealer
Agency : HTC
Prod : PixelDealer
As we like to create always new things, we experiment a lot on this one. We tracked 3d pop up book, we recompose element in the scenes, and we composite all these things as close to reality as possible.
Sometimes we shot 2 or 3 times the same scene with and without elements. Just to analyze the lightning reaction for each individual object that we will create in 3D. For the first time we used a chrome sphere to create HDRI and get the proper lights in 3D. All these was to render 3d stuff as close to reality.
Lotta fun put it all toghether anyway :)
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