I loved the idea, the shots the location and its a nice slant on a apple advert. My own bit of criticism is the titles "music, videos, photos..." the transition between them doesn't give enough time for fading in and out, its more of a case of layering straight over the top and for me makes it difficult to read. I know the effect speeds up and I can see that working towards the end as it generally means "everything in one unit" but at the start they need to fade out to just about 100% before the next title overlays cause the words get mixed up on top of each other almost like you've faded them 50% then the next title is coming in over the top...

Do you get what I mean? I think ive waffled on now

Anyways its bloody great video non the less!