As part of designing House of Green, an exhibition aimed at showcasing Danish green tech knowhow and solutions, design office Kollision [kollision.dk/] was asked to develop a 30 second branding spot for House of Green, airing worldwide on CNN throughout July 2013. The spot, ‘Join the Future’ was part of a larger editorial concept promoting Index Awards.
The brand payoff for House of Green (as well as State of Green) is ‘Join the Future. Think Denmark’ and the idea was to invite everyone to join the future by focusing on wind power, biogas, clean air, and clean water as some of the main areas of expertise of Danish companies necessary to facilitate a transition to a green economy. Finally, the spot promotes House of Green, placed in the new Headquarters of the Danish Industry Foundation in Copenhagen. The green hearts on the façade was created specifically for this project, and was subsequently handed over to the Danish Industry Foundation as part of the interactive facade – another project by Kollision [kollision.dk/en/IH].
Kollision created the concept, storyboard, graphics, as well as music & sound. We also supervised the production and editing process, and carried out final colourgrading. Additionally, we created the online content for the CNN website.
State of Green/House of Green, funded by Industriens Fond
Lea Mathiesen, Troels Hansen, Henrik Sivertsen, Mikkel Barker
For more information see: kollision.dk/en/join
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