Sports & Design

IBM serve data insights with these Wimbledon Championships animated infographics.

The Wimbledon Championships, or simply Wimbledon, is the oldest tennis tournament in the world. For the last 25 years, IBM has been the official technology partner; their involvement with Wimbledon has gone from strength to strength, collecting, collating, analysing and presenting huge amounts of data from the event in real time.

Wimbledon 2014 is no exception; IBM are using analytics to bring millions of data points vividly to life, giving fans around the world much greater insight into the competition and a richer experience during every match.

OgilvyOne Worldwide approached our studio to develop content for the IBM #whoknew social media campaign. OgilvyOne selected IBM's most interesting data insights collected at Wimbledon and asked us to bring them to life using animated infographics.

Art Direction: Sam Atkin & Karl Hammond
Animation: Felix Massie, James Turzynski, Sam Atkin, Karl Hammond
Producers: Natalie Harvery & Emily Lay
Sound Design: Oswald Skillbard (Vincent Oliver)
Agency: Ogilvy One

j vimeo.com/103219201

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