Bay Area Filmmaking Alliance

La Entrada ( laentradaproject.com ) is a collaborative art project of public art in personal spaces. Infused as murals and art workshops throughout the new landscape rising in San Diego California. The project actively cultivates culture in the community and is a reflection of social change. The core mural pieces are embedded on the new architectural development of affordable income housing in Logan Heights. La Entrada's design have a meaningful approach that speaks with the people's language; the imagery becomes cultural tools of social engagement and in its stories of experiences move and circulate as positive information which become vehicles for connections within the community.