User-Generated Advertising

In conjunction with Amnesty International's initiative Protect the Human, utilising social media for social change, Memories is a campaign looking at equal Children's Rights for all children around the world.

Through the power of smart phone applications, users will be able to submit their memories aboard a paper cut out. This paper cut out will join the chain of protest, for equal children's rights worldwide. The aim is just over 23 million memories, equivalent to how many humans it would take to hold hands around the world.

j vimeo.com/23721066

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