Xtrax London Group

A short logo ident and visual loop for the Birthday Event of Trade night club at Egg in King's Cross, London UK. Trade is a highly successful, pioneering and influential gay nightclub started in 1990 by Laurence Malice and Tim Stabler. Trade was unlike any other club at the time as it opened from 04.00 Sunday morning until 13.00 on Sunday afternoon at Turnmills, Clerkenwell Road, London. The club was touted as "the original all night bender". The door policy is firm but fair: "You don't have to be gay or a member to get in, but your attitude and look will count".

j vimeo.com/78925157

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