As I’ve been writing articles for the blog, I’ve realised how big a mess our Planet is in. It’s really focussed and clarified my mind as to what’s important and what’s not.
Not important: dealing with shops (ever!), tradeshows, team, marketing budgets, advertising, crap/meaningless products that don’t say/mean anything or agitate for change.
Important: quality products (that mean something), sweatshop free (and vegan if I can help it), bringing focus and awareness to indifferent/apathetic skiers, snowboarders and industry players about climate change and what it means for the snow season but more importantly for Earth.
As a result, I’ve resolved to try not to produce a product/range EVER that doesn’t push this message: One Planet Only and Save Our Winter. That’s it. That’s Heresy. Because nothing else matters. So you won’t find us in shops, you won’t see us in trade shows, you won’t see us in mags, nor will you see us gangster-ing it up. You’ll see us riding powder, smiling in the park or just buttering everywhere with mates, having a drink and laughing, and relentlessly, ceaselessly and tirelessly, trying to Save Our Winter for our kids and future generations. Get on board or get out of our way.