HUF

HUF first opened its doors in August 2002, with the aim to bring the best brands footwear, streetwear and skateboarding had to offer under one roof. The roof however, was tiny. Even owner Keith Hufnagel didn't have the foresight to imagine how well received his vision would be on an offbeat block of Sutter Street just above the Tenderloin District. HUF quickly grew to be known as San Francisco's premiere purveyor of hard to come by goods. Since it's Bay Area debut, HUF has opened a new door each year. Each expansion has allowed an opportunity for Hufnagel to bring more of what the NYC native loves to his permanent home of San Francisco. A professional skateboarder since 1992, Keith has a unique view and ability to blend his inspiration from the cultures that surround him.

What started as a simple solution to Hufnagel's frustration to find what he wanted to wear in San Francisco, has grown into 3 shops, a clothing brand and in 2008 will expand it's doors to Los Angeles. However, Keith's first love has always been and always will be Skateboarding. He continues to tour the world on his board with his teams and his friends, which helps fuel and inspire his retail vision.