HYPE! Skateboards
HYPE! is that indescribable thing that consumes our culture. it generates inflated expectations, over-enthusiasm, and an unrealistic future. it's an undeniable pop culture phenomenon, a constant presence in the media that you almost can't get away from. it continually must reinvent itself, for fear of quickly becoming unfashionable. its benefits will become widely accepted, increasing its stability, and constantly evolving.
