The IBFR embraces both a broad focus and a broad definition of the notion of the image - essential when presenting a cross-section of the image culture and related industries. With this in mind the IFBR offers an edgy mix not only of disciplines but also of creators, conceptualisers, inspirers and consumers from the worlds of both traditional and digital media. The substantive programme of seminars, presentations and installations make the festival a must for originators, commissioners, students and all those interested in the phenomenon of the image.