ikusi addresses the communication and visibility problems that non-profit organizations have in Uruguay (and, hereafter, in Latin America). WE SEE, WE TELL, WE CHANGE.
There are about 600 non-profit organizations in Uruguay, but most of them are unknown by the general public because they do not appear in the media, they are not online, and they do not advertise. . . they have no voice. All of them are working to address the needs and social issues of our society and they need help, volunteers, money, resources and recognition. But, to do this, they need to be visible in the first place.
To address the issue, we are developing an organization, which we call "ikusi", which means "seeing" in the Euskera language of the Basque region of Spain. ikusi provides communication services to other non-profits to help share their message. The innovation is that ikusi uses journalism tools (such as video, storytelling, photography etc.) to tell nonfiction stories about the non-profits. lt is not "advertising;" it is telling true stories, of real people.