In 2009, InFocus Entertainment started as a small production company in the heart of New York City whose intentions were to project and express ideas in a unique way. The company was started by producer and film-maker Rafael D. Ortiz in order to brand his vision and style. InFocus Entertainment music videos vary in genre from Reggaeton to Rap, Hip Hop, R&B, rock, pop, etc and they have led to collaborating with well known music industry producers such as Theo Brown, CEO of D-Up Entertainment, Cano Cataño, and well known artis such as Tego Calderon, Plan B, Fabulous, etc.
InFocus Entertainment quickly expanded its portfolio to include documentaries, live performances, short films, couture fashion and commercial videos. They have collaborated with well known fashion designers such as Elena Vasilevsky, Ana Segura of A.S. Intimates and Valerie Blanchard of Paradise Bikini, Ann Nahari, Foxxy Face Couture, Domino Couture, 2012 & 2013 New York Couture Fashion Week and others. Also collaborate and work as main camera/video editor/filmmaker for Bravura Magazine & Idoll Magazine.
In February 2013, Rafael D. Ortiz/InFocus Entertainment covered 7 days of the Academy Awards "The Oscars”, day to day of daily events including recording interviews with make up artist directors of “The Hobbit”, Les Miserables” and “Hitchcock”. also the interview of screenplay adaptation of the film “Life of Pi” and others.
InFocus Entertainment plans on continuing its expansion in fashion and films with creating InFocus Films and Models InMotion. Stay tuned because there is so much more to come!