On my site some films we shot for the project that run for the first time from June until end of September 2009. Retailers, service providers and hotels and restaurants that successfully worked together with people in design industry the last 3 years, were challenged to bring in their candidacy for Design in Detail Award.
The award honours thus the innovative power of the enterpreneurs as well as the creative skills of the designers. A jury composed of experts in different fields like: design, branding, urban design, trends, visited the selected 25 finalists and chose 5 winners. They received gold during the Dutch Design Week Design in Detail Award celebration. Five enterpreneurs got a honourable mention and received silver.