About us

Established in 2002, Insitum has provided strategic solutions for a wide-range of leading companies interested in understanding and innovating for Hispanic and Latin American markets.
Based in Mexico City, Sao Paulo, Bogota, Chicago and Buenos Aires we develop solutions for new products, services, messages and strategies based on a deep understanding of people and through the profitable implementation of creative ideas.

What we do

We help companies develop the right solutions by formulating the right questions. Our main goal is to implement our user centered innovation processes in order to provide meaningful and useful insights targeting specific products and services that companies can truly benefit from.
We have six divisions to solve unique problems:
Research, Innovation, Branding, Healthcare, Interaction, and Social

How we do it

Our qualitative research methods are rooted in social sciences combined with design and business strategy. This rigorous approach helps uncover the behaviors and thoughts of consumers in their natural context.
Through the deep understanding of our clients and the experience that users have with brands and products in organic environments, we analyze data, frameworks and ideas in order to create insights and define concepts, opportunities and strategies to implement real, actionable and valuable solutions.

Expertise

Business model innovation
New product development
Experience design (UX)
Ethnographic research
Design Thinking
Innovation strategy
Innovation capabilities training
Service + process design
Insight development
Organizational learning
Market segmentation
Digital experiences
Usability engineering
Branding + brand strategy
Channel experience
Social innovation