in square lab is an architectural practice that specializes in Time Based Architecture.

This is an architecture that interacts intelligently with the environment and its users. This is based on the idea that the environment and the perception of it changes over time, hence allowing for the prospect of an architecture that manipulates the complex processes within the environment (ie media) to create new tangible and intelligent relationships.

The practice and design of Time Based Architecture are technology driven and often involves collaboration with diverse disciplines. Through the utilization of cutting edge technology and diverse knowledge, we begin to manipulate and interpret media in new ways. This manipulation of media in time creates an architecture that can interact intelligently with the environment and its users.

An architecture that can interact intelligently with the environment and its users is different from and provides more value than a static architecture because it can address issues with the environment and users in real time. In other words, the architecture can react to changes in the environment or users, and adapt/ respond accordingly to create an optimal condition.