Browser-based gaming innovator InstantAction today announced the immediate availability of a new direct-to-consumer online video game distribution platform that enables game creators to embed any video game anywhere on the web, including blogs, email, and social media sites such as Facebook and MySpace.

Using a hybrid combination of in-browser, thin-client, and progressive downloading technologies, InstantAction makes embedding premium video games as easy as uploading a standard video or photo, and at equivalent speeds. As a result, game creators can dramatically expand distribution by putting games where consumers are online and in settings where friends' recommendations and invitations are most powerful.