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  1. Our work: Microsoft Hole in the World

    01:38

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    31 Plays / / 0 Comments

    How do you turn a sports sponsorship into a worldwide brand-building hit? Dig a hole that goes right through the world—or use technology to make it seem like you did.

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    • Our work: YP

      01:20

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      6 Plays / / 0 Comments

      Having enjoyed a golden era of market dominance as the original analogue search tool, YP needed to reinvent for the digital era, and stake a claim in a market filled with new search leaders like Google,…

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      • Our work: Repsol

        01:43

        from Interbrand / Added

        6 Plays / / 0 Comments

        When Repsol evolved from oil and gas to become an energy company, they needed a powerful and compelling way to signal the change to customers and the world.

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        • Our work: Direct TV

          01:54

          from Interbrand / Added

          10 Plays / / 0 Comments

          DIRECTV asked us to redesign the packaging of their Pre-Paid and self-installing satellite TV kit. Our research revealed that packaging was not the real problem—but we soon saw a way our new…

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          • Our work: Iberia Airlines

            01:52

            from Interbrand / Added

            28 Plays / / 0 Comments

            As the flag-carrying airline of Spain, Iberia was an emblem of Spanish culture. But the experience of the brand was not living up to the spirit it represented.

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            • Our work: Qualcomm

              01:10

              from Interbrand / Added

              23 Plays / / 0 Comments

              CDMA, 3G, 4G LTE—revolutionary technologies that may never have made it into people’s palms had it not been for Qualcomm. After 25 years of quietly inventing world-changing tech, it was…

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              • Our work: Opera Australia

                00:34

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                17 Plays / / 0 Comments

                Opera Australia had a bold vision: opera should be for everyone. But was everyone for opera? To help them achieve their goal, we needed to shift perceptions—and reimagine a 19th century art…

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                • Our work: Telstra

                  02:10

                  from Interbrand / Added

                  12 Plays / / 0 Comments

                  Once government owned and Australia’s only telco, Telstra had a large customer base, but a larger customer perception problem. They needed to shift from a corporate monopoly to a brand people…

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                  • Our work: Qualcomm

                    00:17

                    from Interbrand / Added

                    5 Plays / / 0 Comments

                    CDMA, 3G, 4G LTE—revolutionary technologies that may never have made it into people’s palms had it not been for Qualcomm. After 25 years of quietly inventing world-changing tech, it was…

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                    • Our work: Cannes Mandela95 Poster Project

                      01:11

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                      36 Plays / / 0 Comments

                      The Mandela95 Poster Project invited artists to honor Nelson Mandela’s 95th birthday and life, through the design of an A2-sized poster. Of the submissions, 95 would be chosen to comprise an…

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                      • Our work: IGLOO

                        00:31

                        from Interbrand / Added

                        11 Plays / / 0 Comments

                        Pay TV costs, contracts and content were alienating audiences. SKY New Zealand and TVNZ saw the potential for a new entertainment option—a middle ground between subscription TV and free-to-air…

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                        • Our work: Embraco

                          02:36

                          from Interbrand / Added

                          0 Plays / / 0 Comments

                          As the world leader in manufacturing and selling refrigerator cooling compressors, Embraco was already a long-time innovator. But the brand wasn’t getting credit for its inventive and visionary…

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