Ivan Cruz

Ivan Cruz is a designer/illustrator currently residing in Vancouver, British Columbia.

Designer, Illustrator, and a Mexican, Ivan Cruz has a fascination with design that started in elementary school, when he used to run an underground illustration-peddling business - rather like those guys on Robson street, only seven years old and living on the central west coast of Mexico.

Despite his significant experience with Legos and Playmobil as a child, it wasn’t until high school that Ivan became fully immersed in design. At first he went trigger-happy with Photoshop and Flash, then he realized there was something missing from his efforts: a message. It was at this point that Ivan started to understand what design was all about. It wasn’t just about graphics: graphics were merely the medium. Rather, design was about solving problems and communicating ideas. This was the reason the label “graphic design” had never grabbed onto him before. It was a revelation. From that moment on, whenever somebody asked him what he wanted to do with his life, Ivan would say, without hesitation: Design. Period.