James Robertson

I have 20 years of experience in the software development industry, as a line developer, a consultant, a pre/post sales engineer, and most recently, as the Product Evangelist for Cincom Smalltalk. I've given talks at a number of industry conferences, including Smalltalk Solutions, Ot/SPA, LinuxWorld/NetworkWorld, ESUG, and XP/Agile conferences. I'm also the author of the Cincom Smalltalk Blog – “Smalltalk Tidbits, Industry Rants”, and the leader of the "Industry Misinterpretations" weekly podcast. I'm also the author of a few open source tools, such as the RSS/Atom news aggregator BottomFeeder, and of the Silt Blog server.

I have deep experience in Smalltalk and OO development, and have pioneered various kinds of product evangelism at Cincom, including the use of blogging and podcasting as a way of expanding mindshare for the products I manage. Most of the tools I use in these endeavors are implemented in Cincom Smalltalk, as a way of “eating my own dogfood”. This work has given me a background in grassroots level PR and marketing.