Jason Zhan Jia

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Jason Zhan Jia is a web savvy digital native with over five years experience in the digital marketing / communications industry. He is widely recognized as an expert in Chinese social media, consumer-generated media (CGM), Internet Word of Mouth (IWOM), digital marketing, viral marketing, interactive communications, online research and market intelligence, China Internet trends and culture, and youth digital lifestyle.

Jason currently leads the social media practice for Razorfish in the Greater China region. Prior to this, he was an account manager at CIC, an industry-pioneering Internet Word of Mouth research and consulting agency.

Jason runs IN2marcom, a blog all about innovative and insightful marketing communications in China’s digital and social media spaces. In addition, he is a contributing editor for NeochaEDGE.

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