Jesse Rosten

Herbsman,

I don't usually respond to criticism (positive or negative), but since you took the time to write such a long review figured I'd chime in.

1. "It's too long." Nonsense! It's exactly as long as I wanted it to be. You're more than welcome to click elsewhere if you get bored.

2. "Don't blame Photoshop" Completely agree. You've hit the nail on the head AND missed my point.

This isn't an indictment of Photoshop. If anything, this video showcases how powerful the digital retouching tools really are and how prevalent the software has become. They're the Kleenex of tissues, the Xerox of copy machines. Heck, Photoshop is literally in the dictionary as a verb meaning "to alter digitally using computer software." In order for this spot to connect with the viewer, it has to use language and ideas that the viewer already understands. "Just Photoshop it" is part of our daily lexicon and that's part of what makes this spot funny (to me at least)

Yes, don't blame the tool, blame those who use it. Totally agree. Dig a little deeper into this satire and I think you'll see that message coming through loud and clear.

Thanks for your feedback. Appreciate you taking the time to write. All the best.

Sad but true. Tobacco companies for example.

It's a complicated topic, no?

If you only knew.