Jim Larrison

Internet junkie focused on how the worlds of advertising, online media, and entertainment converge to drive meaningful changes in our cultures, behaviors and economies. One of the first employees at Influentials.net, Adify, comScore Media Metrix, eScan and Neoglyphics. Deep background in understanding and driving deep understandings around consumer behaviors online and building massive data collection and discovery platforms to enable effective and efficient mining for undiscovered consumer trends, attitudes, and opinions.


Driven by a never ending drive for understanding and creativity. I have been working in the internet space since early 1996 and have been involved in multiple successful businesses started online. My drive and reason to exist comes from the enduring expedition to understand human behavior and all the data we are able to access in our hyper connected world.

I believe the Internet is the most revolutionary development since the printing press, primarily because it brings together rich multimedia, never ending creativity, and unlimited information and consumer behavior. I love to hear about new ideas and Internet multimedia and behavioral data professional driven by the constant innovation and drive inherent in the interactive space.

With a rich and deep background in consumer behavior and technology, I hope this great ride will never end!