Born in New York in 1977 to Portuguese parents, Joâo Carlos is a commercial ,fashion and fine art photographer and director currently based in New York City , Lisbon and London . Though he expressed interest in having a “real” camera at the age of five, Joâo’s artistic explorations began with painting. While documenting some of his artwork, he was hit by the epiphany that photography was where his passions lay and changed course from the traditional fine arts he had been studying. He began his photographic career as an assistant to Joâo Palmeiro, an advertising photographer in Portugal. For several years prior to moving to New York, he worked with some well-established photographers and various production companies on a free-lance basis. His client list is composed of advertising agencies, magazine editors, and apparel and beauty companies such as Nike, Avon, Pfizer, HP and many others. His work has been featured in several magazines and TV Programs such as DP - Arte Fotografica, Direct Arts Magazine, iFotoVideo and Plum TV. He has also been published in a variety of other publications including W25 Magazine, Numero, J’adore Magazine, Six Degrees, Umbigo Magazine, Forbes, and Nstyle to name a few.
He runs a boutique production house in Lisbon and New York City.
Brand Ambassador: Hassleblad Master, Sandisk Extreme Team, HP Printing, Drop it Modern, Lensbaby, Westcott Top Pro
2012- " STYX AND SPOKES AND BROKEN BONES " TELUS FEST - OLYMPUS 72 HOUR FILMMAKERS SHOWDOWN - SEMI FINALIST - Director \ Producer \ Cinematographer.
2011- Digital Photographer of the Year - Action Sport Category DP MAG UK.
2011- Hasselbald Masters Memebr of the Jury
2011- Hasselblad Masters Latino America Member of Jury
2009 Hasselblad Masters Award - Social Category
2005 VII Bienal de Fotografia da Moita, (“ VII Photography Biannual Award of Moita”)
Honerable Mention, Moita, Portugal.
2003 VI Bienal de Fotografia da Moita. (“VII Photography Biannual Award of Moita”) Honerable Mention , Moita, Portugal.
2001 XI Bienal Internacional de Arte de Vila Nova de Cerveira, Portugal
2010-“International Biannual of Art & Industrial Design” of Marinha Grande
2010- “Hasselblad Masters” Visual Gallery at photokina
2010 “Hasselblad Masters” vaults at Kunstkasteel (Art Castle) Woerden, Kasteel , Woerden-Centrum, The Netherlands. (Sept 04-Dec 5)
Jadite Gallery NYC – “Made In Cuba” 2010
“Hasselblad 2009 Masters” The Demask Gallery ,Copenhagen, Denmark
Client List: Selection
- Nstyle, Wallpaper, Apollo, Umbigo, Numero, Moda Noiva, Cerimonia, Luna International, Six degrees magazine, DP Arte Fotografica, W25, Emerge magazine, Jadore Magazine, Blink, Dif, Connecticut Home & Gardens, Modern Homes, Architect, Iconography Magazine, The Rake Mag , Mehron Cosmeticcs
FASHION/BEAUTY – Nike, FactoHair, Wella Hair, Schwarzkopf Hair, RicardoPreto, Susana Agostinho, Sofia Almeida, Thevi Cosmetics, Throttleman Clothing Design, Massimo Contti Menswear Designer, Flip Apparel,Le Plume, Elite Models, DXL Models, L’Agence Models, Global Models, The Artist Group , Jessica Rose, Flip Apparel NYC.
Ogilvy Barcelona, Series, Mccan Erickson, Brandia Central, Webdote, Corbin PR Staples, Pfizer, Avon, Vodaphone,Mitchell Gold+Bob Williams, Cabo TV: Mozambique and Angola, Universal Music, Emi Records, MoviePlay, MTV Banif Bank