350 Preswick Way, Severna Park, MD 21146
StratDV Media LLC
Joe is the Executive Producer and Chief Creative Officer for StratDV Media, a video and marketing communications firm located in Severna Park, Maryland.
Additionally, Joe is an experienced Senior Sales and Business Development Professional having developed and grown business for integrated IP video security and loss prevention solutions, in both the U.S. and international markets. Joe is an energetic, solutions-focused, team-oriented executive, with success penetrating major accounts, establishing new business and growing market share.
Areas of Expertise include:
Video Technology, SEO, Web-based Marketing, Retail Loss Prevention, Business and Strategic Planning, Marketing Strategies, Marketing Communications, Account Development, Project Management, Market and Competitive Analysis, Needs Assessment, Team Leadership, C-Level and Boardroom Sales Presentation Skills,
Annapolis, MD 2007-2013
Created online video production and consulting firm, designed to help small business, non-profits and technology start-ups leverage web video to position and brand their products and services.
Built growing book of business through cold calling, networking, and social media strategies.
Won national recognition in 08’ and 09’ for excellence in non-broadcast video production (Telly Awards), and the W3 award for excellence in web video creation by Advertising Age and IAVA.
Director of Retail, Verint Systems
Launched and grew new “specialty retail” market vertical for Verint’s suite of video software analytics, and embedded hardware solutions for security and loss prevention.
Drove demand for our solutions offerings, and forged direct relationships with numerous industry retailers, and systems integrators such as, IBM, ADT, Diebold, and CheckPoint,Vector, and UAS.
Won the largest single retail customer order ($1 Mil) companywide in 2006, with a major privately held beverage retailer.
Spearheaded the win for “system standard” status and secured our companies integrated video LP solution implementation, for one of the worlds largest Food Retailers with over 8000 locations.
Coordinated and directed multiple technical teams including the client’s IT department, and our engineers to drive successful proof of concept pilots and final integrations of our technology to the customer’s existing infrastructure.
Developed ROI justifications, marketing and sales tools, case studies, customer focused value propositions, and interactive CDROM User training tools for integrators and end-users.
Planned presentations for, and worked numerous trade shows and industry events, including NRF, RILA, NFSSC.
International Business Development Director, Verint Systems
Orchestrated direct and indirect strategies to win deals with some of the worlds leading Financial Institutions, including HSBC, CIBC, Standard Charter Bank, Citibank, Bank of Alberta, Saudi French Bank, and Turkey’s National Ziraat Bank.
Established a growing pipeline of business for our companies embedded networked video technology, traveling extensively to over twenty countries, presenting to international executives, security leaders, IT and networking personnel (conference speaker ATM Industry Association 2004).
Directed international channel partners and our engineers to establish our products compatibility with non-U.S. ATM communications protocols, establishing our competitive position, and accelerating business wins with several international banks.
Marketing Communications Consultant,
Severna Park, MD
Assisted this major IT staffing company in the development and launch of a Corporate University and training center, designed to serve as a central education hub for its four separate business groups (allegisgroup.com).
Orchestrated communications campaigns with key division heads of the four business groups to position, the on-line and e-learning resources of the Corporate University with managers and employees.
National Rural Telecommunications Cooperative
Produced in-house video communications projects marketing NRTC telecommunications products and services such as SCADA, AVL, and it’s Direct TV offerings, for it’s 1400 member rural utilities (NRTC.coop).
Created executive level video presentations of NRTC’s President, for trade shows and conventions.
Developed a marketing and branding strategy that effectively served the Erickson foundations goal of raising $33 million towards the creation of an outdoor educational adventure camp for struggling inner city teens (northbayadventure.com ).
Conceived strategic web and multimedia content designed to specifically brand the NorthBay vision with, educators, students, state and local politicians, zoning boards, and potential donors.
Director of Admissions and Marketing, Covenant College
Lookout Mountain, GA
Increased the entering freshman class by over 40% at this U.S. News and World Report Tier One Liberals Arts College.
Staffed, directed and mobilized a national admissions team, and a work study call center team with national and international recruitment goals and objectives.
Spearheaded development of first admissions website, on-line application, web newsletter, multimedia content, sales literature, marketing collateral, direct marketing strategies, trade show campaigns, and the purchase of print advertising.
B.S. Physical Sciences
University of Maryland, College Park
My Video Blog
My Company Website
Chartwell Country Club, Severna Park, MD
TIVA, Washington, DC