1964: born in Utrecht – The Netherlands
1974: changes his name from Jan Jasper into Johan, because he likes soccer player Johan Neeskens so much.
1975: steals 8mm camera from his father
1983: studies law for 4 months
1984: on placement at a small advertising agency in Haarlem – The Netherlands
1985: junior-copywriter at FHV/BBDO
1986: marketing-study Nima A - B.
1990: directs first commercial
1991: senior-copywriter at PMSvW/Y&R
1993: co-creative director Chiat/Day London
1994: creative director GGT London
1995: starts own communications-agency KesselsKramer
2001: directs music video for Tom Waits, ‘What’s he building in there?’
2002: initiatior and director of ‘The Other Final’, a documentary about the game between the two lowest ranked football teams in the world: Bhutan-Montserrat, playing on more than 50 different film festivals, 66 tv-stations and 8 times awarded, for example in New York, Avignon and Barcelona.
2003: directs ‘The day Bob was saved by modern technology’, a short film for the BBC.
2003: directs ‘De laatste dag’, a 25-minute documentary.
2004: directs ‘11:59’, a short film of 10 minutes, to be seen in Dutch cinema.
2005: leaves his own agency KesselsKramer to go directing full-time.
2005: shoots a worldwide football commercial with Chelsea for Coca-Cola in Buenos Aires.
2005: directs ‘Das Wunder von Mühlenbeck’, a documentary about a scandal in German amateur-football, with a premiere in Berlin and Amsterdam.
2006: directs ‘Toni Togo’, a tv-campaign for MTV Europe about a mad, young German football fan from Das Ruhrgebiet who fell in love with Togo, one of the unknown football countries playing at the World Cup in Germany 2006.
2006: directs ‘0,08’, a short film about a young boy from Barcelona who’s crazy about football, Henrik
Larsson and FC Barcelona. The film, made with help of FC Barcelona, played on Resfest and 23 other film-festivals.
2006: directs and photographs artwork and music videos for Dutch music band Johan
2007: directs a worldwide advertising campaign for adidas with football stars as Kaka, van Persie, Messi, Xavi Alonso – ‘Dream Big’
2007: directs his first feature film: a non-profit film project ‘SING FOR DARFUR’ that shows the indifference of the Western world in this human tragedy. Shot in Barcelona and winner of several international awards.
2008: Worldwide premiere of Sing for Darfur at the Tokyo International Film Festival
2008: starts teaching film classes at Design Academy Eindhoven.
2009: january: Artist of the month at CCCB Barcelona, with an exhibition ‘44’
2009: Best European Dramatic Feature 2009 at Paris Film Festival for ‘Sing for Darfur’
2010: Documentary project German National Football team commissioned by Mercedes.
2010: Lecture at Moma New York about love for super 8 film: 8 minutes with Johan.
2010: New feature film ‘Johan Primero’ (johanprimero.com)
2011: 'Bye Bye Super 8' at Kunsthal Rotterdam and Tribeca Film Festival NY
'Bossie Children Art Project Bergen'
'Charly Rexach, a short film about the philosophy of FC Barcelona'
2012: The Crisis and us, a new feature film, coming out on Vimeo for free. Grand opening of The Very Small Office of Johan Kramer, a global local creative boutique based in a shoebox.
Johan is married, has two daughters and is an Ajax and FC Barcelona-supporter.