Jonathan Yi is a director and cinematographer who has won awards for his work in documentary and advertising. In addition, he teaches 16mm and digital cinematography at NYU's Tisch School of the Arts.
His client list in the advertising world includes Nike, Smirnoff, Visine, Kleenex, JetBlue, Stride, Microsoft and Dos Equis, among many others.
Outside of the ad space, Yi has directed four installments of HBO's award-winning series "East of Main Street" and has shot music videos for Paul McCartney, Twisted Sister, Poison, Daniel Johnston and Mates of State. Shift, a film that Jonathan shot, directed and produced, has also won many accolades and played in many film festivals. Monsters and Critics called it "a hot film worthy to be nominated for an Academy Award." Film Threat wrote: "Four Stars! Fantastic! Yi has captured what it is to be part of the late shifts of the country." As a director/cinematographer, Yi's work has been showcased in such magazines as Creativity and Vice. MoMA at the AICP Awards honored him in 2006 for his advertising work with Monster.com.
On the technical side, Yi consulted for Canon USA on their 2011 Cinema EOS product line. His promo video for the EOS C300 went viral, gaining more than 270,000 plays and more than 4,500 Vimeo likes in less than one week, which is unprecedented for a camera promotional video. The video helped launch the EOS C300 to quickly become the most popular rental camera in the world within its first year on the market.
He is represented in the United States and Canada by New York based production company Click 3x.