Expert in advertising creativity, production management, coordination, supervision and execution.
9 years experience from copywriter to Creative Director, at ad agencies as DDB Needham, DMBB, Leo Burnett, Bozell, among others.
9 years experience at client's side in marketing department as advertising executive, brand manager, advertising production manager and Creative Manager of inhouse agency.
5 years experience as new business director and CEO at Creatividad Efectiva, ad agency in Monterrey Mexico with billings of $1.5 M usd a year.
@ CCM Brewery: I managed the whole advertising production budget, for TV, radio and print media of the 6 national beer brands. Developed the whole TV, radio and print production process from client's POV to coordinate and supervise ad agencies and production suppliers.
Coordinated the launch of Tecate Light which is todays leader in the light beer segment.
Brand Manager for Carta Blanca and Bohemia brands
@ Soriana mexican #1 supermarket chain, I managed the inhouse advertising creative department with more than 20 members: designers, art directors, copywriters, producer, photographer, etc. developing from weekly tactical print, tv and radio national campaigns to institutional ones, bringing the brand to have the biggest Top of Mind growth in the segment.
My overall experience in the creative and strategic marketing fields, gives me the profile to create, develop and conceptualize new paradigms in business marketing solutions.
In the last 6 years I have worked for my brand "Breaking Paradigms", developing strategies and ad campaigns for clients as Soriana, Maytag, Gonher, Facies, Home Depot, among others.
Since 2005, working as Independent consultant for GLG (Gerson Lehrman Group) located in NY, providing consultancy to investors in Mexico's advertising and media industries.
Expertise in brand management.
Knowledge in supermarket, auto parts, brewery, home appliances industries. 100% spanish/english speaking.
2 Telly awards for TV spots Cabalgatas and Pitcher.
1 FIAP finalist award for Tecate beer TV spot, for Hispanic market.
1 NY radio Festival finalist award for Tecate Radio campaign "Audio clips Tecate"